personalisation

The Big Data analysis allows firms to created personalized products and offers including the loyalty programs, but is it always good for costumers?

Read more… Personalized pricing: will it work?

What has more value insourcing, outsourcing or crowdsourcing and what to do with it?

Read more… Next generation of networking

The need to understand the clients is essential. Nowadays, in the era of information and high technology, customization gets a new powerful turn on the same level as personalization.

Read more… Future of retail – customization

Big Data is multi-faceted statistical tool with variety of ways to be implemented. What makes Big Data so special? It says: “I know your customers better than you. I know what they think!”

Read more… Data values for customer care